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Thursday, March 29, 2012

Project 104 - our second mentoring session

Project 104's designer Sarah Reader and I  had our second mentoring session on a lovely sunny  March day. I was so excited to find out what Sarah had been up to since our last session and was blown away by how much she had managed to achieve in the four weeks.

From not having any formal plan in place, using the Fashion Angel Business Plan Guide, she has now started to put together her  business plan and strategy for going forward with the business, and we have started to develop her USP and key messages that will be used to reflect her brand across all communications.

Project 104 jackets are now on sale on the Etsy.com website and she is investigating other online retail opportunities, as well as the development of her own website which is now underway.

An opportunity has risen for Sarah to participate in a pop up shop in May – this is a great way for her to promote her brand and generate income. Sarah attended our ‘Setting up an Accessory Business’ workshop and as we are moving into Spring/Summer season, has wisely decided to design a Project 104  limited edition accessory range.

It’s tight, but we worked out a manageable schedule so she can make up  enough stock to sell at the pop up shop and then online.

Accessories serve as a good way of allowing consumers to buy in to your brand at an entry price point level, even if they can’t afford to buy from a main collection.

It’s been a tiring month, juggling all the work entailed with starting a new brand, especially when you are also working part time and on a tight budget, but Sarah has done tremendously well and we are all very impressed with her progress so far.

As ever, we  finished the  session with some clear actions and target completion dates before our next session at the end of April.

Author Alison Lewy 

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