Are you using Vine yet?
This short Twitter owned video app is already being utilized
by brands and consumers partly due to its simplicity and ease of use. It was
used in a big way at New York and London Fashion Weeks as designers and editors
alike logged in to Vine to capture and share six-second scenes from the shows.
Design houses including Burberry, Jonathan Saunders and Paul
Smith used the app to bring followers behind the scenes and front of house. Matthew
Williamson used Vine to showcase details up close during his show.
If you are a fashion label it’s probably time you start to think
about using Vine as part of your current
social media marketing strategy.
5 reasons to use Vine
to promote your brand:-
Allows you to takes short
snippets of new designs, or at a fashion show/presentation
Vine takes quick snippets of video content and stitches them
together to create a quick 6 second snapshot of video. You don’t need continual
footage, but instead can use 3 snippets stitched together so allows you to take
3 different views of a design, rather than just one at time. It also allows the
consumer to get more than just one view of a product or event.
Integrates with Twitter
& Facebook
Since you can sign up through Twitter, it makes it simple to
follow any of your twitter followers who are also on Vine. Also you can easily
share Vine content on Twitter and Facebook once it’s been recorded.
It’s super easy
Setting up an account, shooting your first video, and
sharing are as quick and easy as with Instagram, but it is also possible to
share content on other platforms. There are now other Vine applications (eg VineIt ) that are starting to be released to
help find and view videos. As with third party Twitter applications, more are likely
to come on stream as it gains popularity. You can also upload the videos and
embed in to tumblr.
Helps you engage with
your customers
Be creative - use the quick snippets to showcase individual pieces
or show the different looks that can be created, take behind the scenes videos of
an event or at work in your studio or trail forthcoming new pieces. There are endless
possibilities!
It’s fun
As with other visual platforms such as Instagram & Pinterest, it’s fun to use.
As with all your other social media platforms, it should be
used as part of your overall marketing strategy and basic marketing principals
apply. The content you create needs to be planned, measured and reflect your
brand in an appropriate way.
If you’ve started using it – let us know how you’re using it.
By Alison Lewy
