Welcome to the Fashion Angel Blog


A platform for Fashion Industry News| Business Advice Reviews | Resources

Monday, October 22, 2012

Getting it Made - Part 2. Deciding whether to use UK or Overseas production.


In my last post I already talked about how you go about selecting the right manufacturer for your fashion business. But should you use a UK supplier or one based overseas?


It is usually practical and cost-effective to produce goods overseas if you are ordering large quantities. If you are manufacturing offshore, it is helpful if you can produce your first samples in the UK to ensure you get the pattern and the fit right; this will minimise the chances of mistakes when the full run is then made offshore. Consider getting manufacturing quotes for both UK and overseas production so that you can offer competitive prices to a buyer wanting to place a large order.

The benefits of producing overseas

1. Costs: offshore production is generally more cost-effective, especially when producing large volumes. Production costs will vary from country to country.
2. Machinery and technology: unfortunately there has been a lack of investment in manufacturing for many years in the UK, and offshore factories are more likely to have the most up-to-date machinery and CAD/CAM systems. This is particularly applicable to accessory and shoe production.
3. Large pool of skilled labour: some countries still have a pool of skilled labour of specialists workers, particularly in craft areas and embellishment. If the process is time-consuming, with cheaper labour you are able to be far more adventurous.

The disadvantages of producing overseas

1. Costs: economies of scale dictate that small volumes would not achieve favourable costs, and some factories have high production minimums. This is changing, however, and more and more overseas units are gearing up for smaller volumes. Also, you will most likely be subject to currency fluctuations which can affect your profit margin.
2. Quality control: it will be harder for you to control your production. You will have to factor into the production cost your travel expenses to visit the factory. You can sometimes work through an agent; however, they will charge you a fee and it is not always easy to find an agent you can trust to adhere to your high standards.
3. Communication: does your factory have English-speaking staff, or can you speak the local language? How easy will it to communicate what you want? You also have to take into account the time differences and whether they have good broadband connections.
4. Logistics: if you are having samples made overseas you will have to allow for the courier costs of sending raw materials/toiles/samples back and forth. Some of this would be avoided if the factory are sourcing materials locally for you. When working out your production schedule you must allow shipping time (could be several weeks) and also be prepared for production getting delayed or goods stuck in customs. Transport, delivery and insurance costs will also need to be factored in.
5. Cash flow: until you build a relationship with a factory, they may well want 30 per cent payment upfront and the final payment when goods are collected.

The benefits of UK production

1. ‘Made in UK’ can add value to your brand.
2. Costs: your production costs may be higher, but you will have more control over them and they won’t fluctuate.
3. Smaller quantities: UK factories are more willing to produce small quantities.
4. Control: you will be on hand to check the quality and deal quickly with any problems that may arise.
5. Communication: you still have to be organised with your production processes, but communication will be much easier.
6. Scheduling: you will be able to produce orders more quickly as you won’t have to allow extra shipping time.
7. Delivery costs: these can be kept to a minimum and you don’t have to worry that your goods will get stuck in Customs.

Disadvantages of UK production

1. Cost: labour costs are far more expensive in the UK, and therefore the price of production will be higher.
2. Skilled labour: the situation is improving, but manufacturing has been in decline and therefore it can be hard to find good sample and production machinists and cutters. Craft workers for processes such as embroidery, appliqué, etc, are also in short supply so costs may be increased and turnaround times may be longer.
3. Machinery: there is a lack of machinery investment, so it may be hard to get your product made.
4. Digitisation: manufacturing processes have been vastly improved with CAD/CAM systems. However, the cost of these systems has been prohibitive for many UK factories.
Consider getting manufacturing quotes for both UK and overseas production so that you can offer competitive prices to a buyer wanting to place a large order.

Buy Design Create Sell for £12.99

Published in association with Country Living magazine, Design Create Sell offers an overview of the fashion industry and a comprehensive guide to setting up and running a small fashion business, including sections on branding, money management, customer research, the production process and finding routes to market. It’s available from the Fashion Angel Shop for £12.99.

Friday, October 19, 2012

Diary of a Fashion Start up - Part 1

We are pleased to host a new series of guest blogs from Meeka Harrison-Topham who's blog my fashion start up chronicles the issues faced by an aspiring fashion business entrepreneur.


Business plan 101

Putting pen to paper and churning out a 15 page document mapping out the backbone of your business can be an excruciating task, despite the wealth of resources and guides at our finger tips via the web. To help me along the way, I decided a bit of interactive focus wouldn’t go amiss, so last Thursday I found myself biking over to Tottenham Court Road to attend a workshop run by Alison Lewy of Fashion Angel, entitled “how to write a business plan”, aimed at fashion design businesses.

While these kinds of workshops inevitably put forward the same guidelines and tips contained in business guide books which you can get for a fraction of the price, the money spent was well worth it  – as the interactive style workshop ensures that you come away with better presentation skills, a clearer idea of the strengths and weaknesses of your idea, and maybe a fruitful contact or two found through networking.

Here are some key points I took away with me from the workshop:


  • A business plan is essential to provide a clear structure for your business, as well as to create momentum and keep you along the right path.
  • Research is key, and will form the most labour intensive part of the process, from looking at your market segment, ideal customer, competitive field, price points, to targeted boutiques.
  • Financial forecasts can be brutal tasks, but are vital in order to draw all the aspects of the plan together in numerical form, and of course ensure that you make money!
  • Business plans evolve – they are not static, so keep on adding to it as your business grows and changes

The workshop put a useful amount of emphasis and time on how to put together financial forecasts, and to monitor cash flows – no doubt both the dreaded nemesis of any designer! So all in all a productive morning, and very useful to meet Alison, who has just written a book called “Design, Create, Sell”, offering advice on cracking the hard nut of the fashion industry, which I’m sure is vital reading…

Thursday, October 4, 2012

Getting it Made - Part 1. Tips for finding a manufacturer for your fashion brand


A challenge for anyone starting a small fashion business is finding a good, reliable manufacturer. This is just one of many fashion start-up topics addressed in my new book Design Create Sell, published by Brightword Publishing.

Every designer needs the skills and support of a reliable manufacturer if they want to scale up their business. Finding these factories can be difficult, so make sure that you use
any friends, contacts or professional networks, and scour the web to identify the best candidates. Once you have done your research and compiled a list of manufacturers, it is important to assess their suitability to be part of your network of suppliers. this can only be carried out by visiting their premises and seeing how they work.

When you visit a potential manufacturer, it isn’t just to assess the physical conditions and their manufacturing procedures, it’s also to get some idea of how organised they are. Look to see if all the trims for the factory’s dockets are kept clearly labelled in one place. Are the working areas clear of clutter and is their paperwork neatly arranged?

The UK Fashion and Textile Association has a directory of UK manufacturers called Getting it Made and there are some LinkedIn in groups, such as Made in UK, which are worthwhile joining. Our Fashion Angel Business Club also provides members with a useful suppliers directory, as part of their benefit package.

Find a manufacturer: a 10-point checklist

1. What other designers do they work for and do those designers have the same quality and pricing strategy as you?

2. What type of products and/or materials do they manufacture?

3. Do they have all the machinery you require?

4. Is the factory willing and able to make your quantities by your deadlines?

5. Are the factory’s health and safety, ethical and housekeeping working practices compatible with your business?

6. Can they achieve the quality that your customers expect, within the price that you can afford to pay?

7. Are the premises easy to get to? Will you be able to pop in if there is a problem?

8. Is the owner/manager the sort of person you can create a business relationship with?

9. Have you discussed, and do you understand, the factory’s payment terms? You are unlikely to get credit terms straight away, but if you stick to your part of the bargain and pay promptly then they may offer you credit in the future.

10. Now that you have compiled a list of potential manufacturers, you have to match the factory to the orders. If your collection is multi-category and includes, for example, jersey, denim and lightweight dresses, then your choice of manufacturer will be determined by their technical capabilities. If, when you visited them, they were making tailored woven jackets, are they going to be able to successfully make chiffon dresses?

Tips:
  • The most effective way to select the right factory is on the basis of a sample that they make up of the style in question at a cost agreeable to you.
  • You want to avoid being totally reliable on any one supplier, so try to source an alternative as a back up.
Find out more about how to source and manage your sampling and production effectively at our GETTING IT MADE workshop on 3rd July 2013.

More about this topic and the processes you need to have in place when outsourcing your manufacturing is in the Design Create Sell book available
 for £12.99 in the Fashion Angel Shop.

By Alison Lewy

Friday, September 28, 2012

FASHION ANGEL FOUNDER ALISON LEWY LAUNCHES NEW BOOK “DESIGN CREATE SELL”


FASHION ANGEL FOUNDER ALISON LEWY LAUNCHES NEW BOOK
“DESIGN CREATE SELL”
a guide to starting and running a successful fashion business

We are pleased to announce that Alison Lewy, experienced designer and founder of fashion business accelerator Fashion Angel, has released a brand new book  Design Create Sell, an essential guide to this fascinating industry which will give readers an overview of how it works and what makes it tick.

As demand for British fashion soars and the number of designers setting up fashion labels increases every year, Alison gives readers everything they need to start their own successful fashion business.

Produced by Brightword Publishing in partnership with Country Living Magazine, this book will guide readers through the issues they need to think about before they start and take them through the key steps involved in setting up a new business. Readers will learn how to conduct the research needed for their business plan and get practical guidance on building their brand, getting their product made, marketing & PR and how and where to sell products.

Alison welcomed the opportunity to write the book and support aspiring fashion businesses in this way:

“Setting up a new business is difficult and the fashion business model is unique and has its own challenges. I wanted to draw on my background of running a fashion brand, and experience of working with and mentoring designers , to produce a practical step by step guide to help fashion labels start, develop and grow their businesses.”

The book is being published as a celebration of the success of London Fashion Week  to support the designers that contribute to an  industry that contributes over £21 billion to the UK economy.*

With consumers in the UK spending over £30 billion each year on clothing, shoes and accessories, and with 33% of people saying they try to buy British when they can, now is the perfect time to turn that passion into a successful business!**

This comprehensive book will inspire designers to turn their dream into a reality!

*The Value of the UK Industry, The British Fashion Council / **Make It British

DESIGN CREATE SELL by Alison Lewy
Published 30th September 2012 by Brightword Publishing,

ISBN: 9781908003348, Paperback/eBook, RRP: £12.99/£5
Available from the Fashion Angel Shop and in all good bookshops





Wednesday, August 8, 2012

Announcing the launch of our new competition to win an online boutique and mentoring.


We are super pleased to announce the launch of a new competition for one lucky fashion brand or designer-maker to win an all expenses paid online boutique and receive one to one mentoring from boutique ecommerce platform, SupaDupa.me.

Continuing our commitment to helping fashion brands find new routes to market and increase sales, we have organised the competition to coincide with our  FREE networking talk and live demonstration How to set up an online boutique in 15 minutes taking  place in London on 5th September 2012.

The competition is open to fashion brands and designer-makers that book a place and attend the talk, which is part of the Fashion Angel’s regular programme of inspiring networking events for creatives.  

Entries will be judged by Fashion Angel Director, Alison Lewy and SupaDupa Co-Founder, Guy Schragger.  The winner will be announced at the event on 5th September 2012.

Competition information
The prize
• 6 months all expenses paid Caviar online boutique on the SupaDupa platform
• 1-2-1 business support session with the experts at SupaDupa
Deadline for entries: Tuesday 28th August 2012 
Finalist notified:  Thursday 5th September  2012

Entrants Criteria
• Open to those attending the Fashion Angel networking talk How to set up an online boutique in 15 minutes 
• To enter the award, entrants must complete the online application form , submit  two product images and in 100 words explain why their business would benefit from winning the competition. 

BOOK NOW - Spaces a strictly limited and on a first come first serve basis

Event information
How to set up an online boutique in 15 minutes
DATE: 5th September, 6.30 - 8.30pm 
VENUE: 
Club Workspace, Clerkenwell Workshops 27/31 Clerkenwell Close, London, EC1R 0AT

More information is  on our events page


Thursday, July 26, 2012

Selling Vintage Online Talk


Last night we hosted our FREE Selling Vintage Online talk and networking evening (thanks to sponsorship from ASOS Marketplace) to a sell out crowd of vintage collectors.

James & Hanna(Mint Vintage) Alison(Fashion Angel) Victoria (Jarvis & Janis) Samantha (Bardot in Blue)
We were  lucky to have a fantastic panel of vintage sellers – James Wright and Hanna Mansson from Mint Vintage, Victoria Wright from Jarvis & Janis, and Samantha Bennett from Bardot in Blue. Samantha’s day job is working for ASOS Markeplace, giving her a unique perspective, and we also had Katie Oldham, Senior Marketplace Manager, on hand making a valuable contribution to the evening.

Below are our panellists top tips for building a successful online vintage business:-

• Running a business is very time consuming and costly  so it’s important to put a business plan together and decide at the beginning what you want from the business – is it a hobby/sideline or a business that you expect to earning a decent income from

• When sourcing product, be aware of trends – anything ‘on trend’ will make more money.

• It’s easier to find gems and product outside London in places that are less vintage savvy. There are great vintage wholesalers in Europe and North America however it’s important to work out the travel/shipping/insurance costs to see if you can sell the items at a high enough profit margin to cover these costs – usually this is only viable if you are buying in quantity.

• The best selling vintage items are dresses followed by bags; however sales of menswear are also steadily growing.

• Unanimously the most important tip from all the panel was to make sure you have good images – good photography means you’ll sell more, and at a higher price. If you’re serious about your business the costs of professional photography is a worthwhile investment.

• Treat each sale as a gift to a friend – beautiful packaging and a hand-made thank you card will help you build customer loyalty and your brand.

• Customer service – respond to questions quickly. There will always be difficult customers but its best to kill them with kindness rather than engage in confrontation. This way you will get positive feedback and word of mouth recommendation – by far the best (and cheapest) form of marketing.

• Your keywords should form the first three words of your description to help you come high in Google search rankings for anyone searching for your product category– the description language should be down to earth and quite formal.

• Provide as much information about the garments including measurements and detailed description – this will reduce your returns.

• Use social media sites to drive traffic and sales to your site – competitions are a good way to do this.

After the talk ended everyone stayed on to network and pick up on some of the issues discussed in the talk.

By Alison Lewy

Sunday, July 8, 2012

Fazane's first business mentoring session with Fashion Angel


Alison Lewy, Fazane Malik, Joseph Malik
Both myself and my business partner Joseph were excited and honoured to attend our much needed first session with Fashion Angel and ASOS Marketplace this week!

We both work full-time still and as a result have had very little time to concentrate on the business side of things….any time we do have we spend on the creative side as it’s much more fun!!

We have known for a while now that we needed help with the business side of things and actually had Fashion Angel down as ‘MUST’ to contact…….so we were super excited when we won the competition!!

Joseph & Fazane Malik
'fazane' womenswear was launched back in June 2011 with a small collection that we have now added to and re-launched for 2012 as we didn't have the time to really put enough effort in the first time round. 

Our aim is to provide 'exclusive classic womenswear with a fashion twist....pieces that will fit easily into any working woman's wardrobe but still stand out in a crowd. Our USP is that we only make 50 pieces of each style (with each one signed and numbered) so once that exclusive 50 pieces have gone....that's it!! We try and use luxury fabrics where possible but keep our prices affordable for all (retail £45-£249) .

We arrived at ASOS head-office for our first session this week and met Alison Lewy our mentor from Fashion Angel and Katie Oldham from ASOS Marketplace and had a look round the building…….we want to work there! So many stylish people and such a great atmosphere!! It was inspiring just looking at people…..and the clothes well it was like being in heaven!!  

Joseph & Fazane Malik ,Katie Oldham & Alison Lewy
We sat down with Alison for approx 3 hours and discussed our concerns about the business, things we needed to do, things Alison suggested we do etc and really looked over the current state of our business in detail.
It was so great to get an outside opinion and be given targets and actions to do before our next session......our stress levels reduced just from those few hours!!

We are really looking forward to the next session and are actually really enjoying completing our list of tasks! We would totally recommend these sessions to anyone else looking to do them.....

By Fazane Malik
Creative Director - Fazane Womenswear

For more information about how you can get help from the Fashion Angel mentors go to 

Wednesday, June 6, 2012

Fashion Angel announces Fazane as winner of business mentoring competition


We are  thrilled to announce that the winner of our business mentoring competition, sponsored by ASOS Marketplace, is women’s wear brand FAZANE founded by designer Fazane Malik. Fazane has won a place on our business start up mentoring programme. During the six months programme the Fashion Angel team will work with Fazane to develop the strategic and operational direction of the business to secure its growth and sustainability.
The entries were judged by Fashion Angel Director, Alison Lewy and Katie Oldham, ASOS’s Senior Marketplace Manager

Alison Lewy, Fashion Angel’s Director welcomes this opportunity to support an aspiring design business in this way: “We were overwhelmed with applications which show the high demand for industry led mentoring support to assist fashion enterprises. It was a difficult task to choose a winner with so many strong entries. We selected Fazane as we loved the brand aesthetic and felt with the right support the business had potential for growth. Fazane will now have the opportunity to work with a team of high-level, industry professionals from Fashion Angel to ensure the on-going development and success of her business, as well as exposure for the Fazane   brand.”

James Hart, E Commerce Director of ASOS, said: “We are excited to announce Fazane as the winning recipient of the mentoring programme with Fashion Angel.  Their entry stood out because of both their eagerness to learn, but also their clear ideas as to the way they wanted to develop their business and expand their label.  Fazine’s commitment to her collection on ASOS Marketplace has given her  the strong foundations on which the Fashion Angel mentoring program can build. We can’t wait to see her business grow.”

Fazane Malik, Fazane Founder and Creative Director, said: “I am so excited to have won this competition and grateful to ASOS marketplace for giving me the opportunity to be mentored by the Fashion Angel team and benefit from their industry expertise. I am looking forward to developing my business strategy and with their assistance, taking Fazane to the next level”

By Alison Lewy

Friday, May 4, 2012

Top tips for social media success from the ASOS Marketplace team.


Jo(ASOS), Alison (Fashion Angel) and Katie(ASOS)

Wow what an evening! Our Social Media Success talk with the ASOS Marketplace team was our biggest ever. Katie Oldham, Senior Marketplace Manager and Jo Wiggins, Marketplace Editor, were super interesting speakers.

The main focus of the discussion was how to use Social Media to drive online sales, whether selling products on your own website or on other marketplaces such as ASOS Marketplace.

Their top tips were:-

• Make sure you have really cool images – you don’t need to use a professional photographer but if you are taking the pictures yourself, use natural daylight. Look at other brands pages for inspiration and to see what works.

• If you are setting up a ‘boutique’ with marketplace, make the homepage look enticing. Make sure your logo is a large enough file size to be expandable and you use an image that show what you are selling.

• The aren't standard image requirements for the various social media platforms  - you’ll need to have a few versions of your logo, in various sizes to fit.

• Your product descriptions should contain words/phrases that are likely to be used by anyone searching for that type of product on Google - you want people to find you!

• Give clear product information including accurate sizing measurements – this will help you avoid returns.

• Use the blog and feed tools – the best ones will get picked up and highlighted.

• Listen to customer feedback – its useful information on what you are getting right or wrong.

• You’ll always get some negative comments from annoying people but resist the temptation to get shirty –  kill them with kindness!

• Think of everyone as a potential customer.

• Actively use Facebook to engage with your customer and promote brand awareness - competitions work well. Google+  may not seem useful yet but it will be in the future and having a presence will help with your search engine rankings

• Twitter shouldn’t be just about announcing the new products that you’ve uploaded for sale – use it to start a conversation and ask questions.

• If you haven’t already, set up a Pinterest account – it’s very quick and easy to use and a good way of gathering followers.

• Give your customers a positive buying experience – think about the packaging – make your customers feel special – even a handwritten thank you note put in with their order will make them remember you!  This will encourage brand loyalty and recommendation to their friends.

The event was also an opportunity to promote the competition for an ASOS Marketplace seller to win six months of Fashion Angel business mentoring . For more information email info@fashion-angel.co.uk or you can download the competition application form here.

By Alison Lewy


Thursday, April 26, 2012

Fantastic response to launch of ASOS Marketplace competition

Wow - response to the competition launch has been amazing - over 35 applications received in the first hour!

One lucky ASOS Marketplace seller will win six months business mentoring with our team of industry experts.

Read what the press have been saying:-


Click here to download an application form. Deadline May 23rd 2012.

Can't wait to see who wins!

By Alison Lewy